Showing posts with label Canada. Show all posts
Showing posts with label Canada. Show all posts

Thursday, December 12, 2013

Call for conference Papers. AIB 2014

Academy of International Business

AIB 2014 Annual Meeting
Vancouver, Canada
June 23-26, 2014

For the full version of the Call for Papers, please visit http://aib.msu.edu/events/2014/CallforPapers.asp }
Call for Papers

Theme: Local Contexts in Global Business

Submission Deadline: Wednesday, January 15, 2014


Program Chair: Klaus Meyer, China Europe International Business School ( AIB2014@ceibs.edu )

Globalization is increasing opportunities for business to create value by bridging across different local contexts. At the same time, these local contexts retain their distinct characteristics in terms of, for example, culture, regulations, resources and human capital. Increasing interactions across nations, however, does not necessarily lead to convergence: Local communities retain their distinctiveness. In fact, for many, local identity may even become more important in response to the anonymous forces of globalization. On the other hand, some communities, such as our host city Vancouver, thrive on the interaction of people from a diversity of backgrounds, and become hubs of global business. Communities also build on local values, which can themselves become global. Vancouver, the home of Greenpeace, aspires to be the world's greenest city and the home to companies producing green technologies.

The tension between the globalizing and localizing forces in our societies create major challenges for businesses. For example, how do firms and individuals engage with the dual demands of acting both local and global? How do companies exploit the diversity of the world economy to gain competitive advantage in a variety of local markets? How do global (or regional) MNEs manage to deliver locally relevant products and services? How do MNE operations in multiple localities shape global innovation processes? How do local concerns about social or environmental issues in communities of place and indigenous societies get heard in a world of global business? How are global concerns, such as global warming, violent conflicts, and financial crises, reflected in local decisions by businesses?

This tension also creates profound challenges for how we do research in the field of international business. For example, how do we incorporate aspects of local context in our theorizing? How can we make highly abstract theories relevant for different local contexts? How can we derive relevant theoretical insights from single context studies? How can we ensure our measurements of abstract constructs are valid in different cultural contexts?
Paper and Panel Submissions

Paper and panel submissions for AIB 2014 need to be categorized into one of thirteen topical and two special tracks. Each paper or panel proposal must be submitted to only one track. Please select the track closest to your proposal from the list below. All single country studies must focus on IB-relevant topics such as MNCs, international institutions, trade, global value chains, etc.

1. People and Careers in Cross-Cultural Business
Track chair: Davina Vora, State University of New York at New Paltz, USA ( 2014track1@aib.msu.edu )

2. Entrepreneurship, SMEs, and Born Globals
Track chair: Shameen Prashantham, Nottingham University Business School China ( 2014track2@aib.msu.edu )

3. Organization, Management and Human Resources of the MNE
Track chair: Dana Minbaeva, Copenhagen Business School, Denmark ( 2014track3@aib.msu.edu )

4. Marketing and Consumers in IB
Track chair: Janet Y. Murray, University of Missouri-St. Louis, USA ( 2014track4@aib.msu.edu )

5. Global Value Chains and the Geography of IB
Track chair: Vikas Kumar, University of Sydney, Australia ( 2014track5@aib.msu.edu )

6. Innovation and Knowledge Management
Track chair: Felipe Monteiro, INSEAD, France ( 2014track6@aib.msu.edu )

7. Competition and Collaboration in IB
Track chair: Aya Chacar, Florida International University, USA ( 2014track7@aib.msu.edu )

8. Global Strategy, M&As and Competitiveness
Track chair: Jordan Siegel, Harvard Business School, USA ( 2014track8@aib.msu.edu )

9. Home Economies and the MNE
Track chair: Pavida Pananond, Thammasat University, Thailand ( 2014track9@aib.msu.edu )

10. Theories of the MNE and of FDI
Track chair: Gabriel Benito, BI Norwegian Business School, Norway ( 2014track10@aib.msu.edu )

11. Stakeholders, Responsible Leadership and Governance
Track chair: Sheila Puffer, Northeastern University, USA ( 2014track11@aib.msu.edu )

12. The Institutional and Political Environment of IB
Track chair: Pei Sun, Fudan University, China ( 2014track12@aib.msu.edu )

13. International Finance and Economics
Track chair: Lars Oxelheim, Lund University, Sweden ( 2014track13@aib.msu.edu )

14. Research Methodology in IB (Special Track)
Track chair: Timothy Devinney, University of Leeds, UK ( 2014track14@aib.msu.edu )

15. Teaching IB (Special Track)
Track chair: Andreas Schotter, Ivey Business School, Canada ( 2014track15@aib.msu.edu )


We will be accepting two types of submissions - papers and panels. Paper and panel submissions need to be categorized into one of the thirteen topical tracks or into one of the two special tracks described above. Each paper or panel proposal must be submitted to only one track. For the special tracks on teaching and research methods, please contact the track chairs to discuss the preferred format of the sessions.

All submissions will be handled through the AIB online submission system. All manuscripts and proposals must be submitted by January 15, 2014. Please refer to the detailed submission instructions page for additional information on how to prepare and submit your submission. For up-to-date information about the conference and related events, please check the conference website at http://aib.msu.edu/events/2014/. Any questions regarding this call for papers should be addressed to the track chairs or the Program Chair, Klaus Meyer.

Klaus Meyer
Program Chair, AIB 2014 Annual Meeting
China Europe International Business School, Shanghai
AIB2014@ceibs.edu

Thursday, August 1, 2013

Call for papers. Special issue on Corporate Social Responsibility and International Marketing

Call for papers - Corporate Social Responsibility and International Marketing

Special issue call for papers from International Marketing Review



Guest Editors

  • Byung Il Park, Hankuk University of Foreign Studies, South Korea 
  • Chang Hoon Oh, Simon Fraser University, Canada
  • Pervez N. Ghauri, King’s College London, United Kingdom


Despite the recent economic slump and subsequent fluctuations of development activities in some markets, the general trend of economic growth around the globe has continuously shown upward movement over the last three decades. Along with the improvement in the quality of life, consumers are paying more attention to ethical and philanthropic activities of Multinational Enterprises (MNEs). Due to this phenomenon, corporate social responsibility (CSR) research is growing in importance. Scholarly evidence increasingly confirms that CSR activities are beneficial for corporate success (e.g., Orlitzky et al., 2003; Waddock and Graves, 1997). We presume that this is probably because consistent CSR activities induce a corporation's image enhancement, which subsequently results in consumer's trust in its products (Turker, 2009). Taken together, there is a general consensus that CSR is often considered as a key factor significantly influencing market image and corporate success at home as well as in international markets.

Reflecting the trend discussed above, scholars and business practitioners perceive CSR as an integral part of marketing strategy. In addition, in order to maximize shareholder wealth by carrying out actions that increase business profit, various stakeholders also need to be convinced that the company is a good citizen in the society (Freeman, 1984). Meanwhile, it should be noted that among all the stakeholders, one important group that appears to be particularly influential for firms to initiate CSR activities is consumers (Du, Bhattacharya and Sen, 2010). Considering the globalization of the markets, companies need to create a positive image in all international markets. However, a thorough review of the literature indicates that most studies exploring CSR are concentrated only on Domestic Marketing (e.g., the impact of CSR on consumer loyalty in the local markets) (see e.g., Adams, Licht and Sagiv, 2011; Muller and Kräussl, 2011; Luo and Bhattacharya, 2006; Lai et al., 2010), which clearly indicates that CSR research tends to have an implied domestic marketing bias and very little research into CSR issues has considered CSR’s international marketing implications.

CSR activities can also be used as a valuable international marketing strategy. For instance, some studies in International Marketing suggest that CSR by international marketers will significantly improve their national and corporate brands in developing and emerging markets (Torres et al., 2012). As another example, the spread of good word-of-mouth about desirable business practices between international consumers is definitely crucial for multinational enterprises to achieve successful subsidiary operations in foreign markets (Luo and Bhattacharya, 2006). Despite these facts, it is hard to find scholarly attention paid to the discussions linking international marketers, their CSR behavior and its influence on success/failure in foreign markets. Many major questions thus remain unanswered with respect to the nature and consequences of CSR activity for MNEs’ marketing strategies.

The aim of this special issue is to bring together theoretical and empirical advancements connecting CSR and international marketing issues. We seek both theoretical and empirical papers that may address, but are not limited to, the following list of potential research questions:

  • • Do international marketers' CSR practices function as a catalyst enhancing international competitiveness and organizational performance in foreign markets?

  • • Does good corporate image derived from CSR practices play a pivotal role in acquiring local market information and eventually improving competitiveness in international markets?

  • • What are the motivations for CSR practices in foreign markets? Is there any particular relationship between the level of foreign CSR and national brand enhancement? Is there a difference in motivations between the CSR activities of international marketers in developed and developing nations?

  • • How do international marketers adapt themselves to host country CSR practices and regulations? What factors influence this adaptation? Does this adaptation process increase the brand value of MNEs?

  • • Do international marketers adopt standardized CSR practices, or do they adapt their approaches to host countries? What are the potential benefits/drawbacks and other marketing related consequences?

  • • Are the marketing-related and ethically-related benefits of CSR activities universal across foreign markets?

  • • Do foreign firms’ advanced environmental and marketing capabilities affect their CSR practices and brand image?

  • • How do firms transform environmental capability in order to internationally link it to marketing advantages under the institutional void (i.e., in least developed countries)?

  • • How do international marketers manage their CSR best practices in different local market environments?

  • • What are international marketing strategies of social enterprises? 

  • • Is the CSR activity of global marketing firms related to the development of country of origin perceptions, country image or consumer ethnocentrism?

  • • Do MNEs in developed and emerging markets differ with respect to their CSR activity, and if so, why? Does it matter in terms of marketing success?

  • • Multinational CSR activity: what is it and how should it be measured?

  • • What is the impact of CSR communications on employee citizenship behavior across different markets?

  • • Do consumers, employees and investors in different countries respond differently to CSR activities and communications?

Submission Instructions

The deadline for submissions is 31 March 2014. Submissions should be made via ScholarOne Manuscripts: http://mc.manuscriptcentral.com/imrev

All submissions will be subject to the regular double-blind peer review process at the International Marketing Review. The guest editors are seeking reviewers for this issue and are soliciting nominations and volunteers to participate as reviewers. Please contact the guest editors to volunteer or nominate a reviewer.

More Information

To obtain additional information, please contact the guest editors:


References


  • Adams, R. B., Licht, A. N., and Sagiv, L. (2011), “Shareholders and stakeholders: how do directors decide?”, Strategic Management Journal, Vol. 32, pp. 1331-1355.
  • Du, S., Bhattacharya, C. B. and Sen, S. (2010). “Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication”, International Journal of Management Reviews, Vol. 12 No. 1, pp. 8-19.
  • Freeman, R. E. (1984), Strategic Management: A stakeholder approach. Boston, MA: Pitman.
  • Lai, C. S., Chiu, C. J., Yang, C. F., and Pai, D. C. (2010), “The effects of corporate social responsibility on brand performance: the mediating effect of industrial brand equity and corporate reputation”, Journal of Business Ethics, Vol. 95, pp. 457-469.
  • Luo, X., and Bhattacharya, B. (2006), “Corporate social responsibility, customer satisfaction, and market value”, Journal of Marketing, Vol. 70, pp. 1-18.
  • Muller, A., and Kräussl, R. (2011), “Doing good deeds in times of need: a strategic perspective on corporate disaster donations”, Strategic Management Journal, Vol. 32, pp. 911-929.
  • O’Shaughnessy, K. C., Gedajlovic, E. and Reinmoeller, P. (2007), “The influence of firm, industry and network on the corporate social performance of Japanese firms”, Asia Pacific Journal of Management, Vol. 24, pp. 283-303.
  • Orlitzky, M., Schmidt, F., and Rynes, S. (2003). “Corporate Social and Financial Performance: A Meta-Analysis”, Organization Studies, Vol. 24, pp. 403–441.
  • Torres, A., Bijmolt, T. H. A., Tribo, J. A., and Verhoef, P. (2012), “Generating global brand equity through corporate social responsibility to key stakeholders”, International Journal of Research in Marketing, Vol. 29, pp. 13-24.
  • Turker, D. (2009), “How corporate social responsibility influences organizational commitment”, Journal of Business Ethics, Vol. 89, pp. 189-204.
  • Udayasankar, K. (2008), “Corporate social responsibility and firm size”, Journal of Business Ethics, Vol. 83, pp. 167-175.
  • Waddock, S. A., and Graves, S. B: (1997). “The Corporate Social Performance – Financial Performance Link”, Strategic Management Journal, Vol. 18 No. 4, pp. 303–320.


한국외국어대학교
경영학부 부교수
연구실: 02-2173-3193
핸드폰: 010-4157-3532
이메일: leedspark@hufs.ac.kr

홈페이지: http://hufs.ac.kr/user/leedspark/index.action
------------------------------------
Associate Professor (Ph.D in International Business)
Hankuk University of Foreign Studies
College of Business Administration
Tel: 82-2-2173-3193
Mobile: 82-10-4157-3532
E-Mail: leedspark@hufs.ac.kr

Homepage: http://hufs.ac.kr/user/leedspark/index.action