Call for conference papers: China Marketing International Conference 2015

China Marketing International Conference 2015

Call for Papers

Big Data, Cultural Difference and Marketing

http://www.cnmkt.org/index_en.html

• July 24 - July 27, 2015, Xi’an, China,
• Submission Deadline: May 31, 2015

On behalf of the organizing committee, we sincerely invite you to attend the 2015 China Marketing International Conference organized by City University of Hong Kong, Xi'an Jiaotong University and University of South Carolina. The conference will be held from July 24– 27, 2015 in Xi'an, China.

Important Dates

• Abstract submission: April 30, 2015
• Full Paper submission: May 31, 2015
• Doctoral Consortium registration: May 31, 2015
• Conference and hotel reservation: June 15, 2015
• Conference date: July 24 - July 27, 2015

Conference Topics

Scholars are encouraged to present papers addressing the following topics and exchange ideas with each other during the Paper Presentation Sessions:

• 1. Big Data Marketing
• 2. Marketing Strategy
• 3. Big Data and Social Networks
• 4. Consumer Behavior
• 5. Service Marketing
• 6. Brand Management
• 7. Logistics and Supply Chain Management
• 8. Cross-cultural and International Marketing
• 9. Marketing Analytics
• 10. Non-profit Marketing
• 11. General Business

For more details about the Conference, please visit our conference website:
http://www.cnmkt.org/index_en.html

Call for papers. Special issue: Strategic marketing in an international marketplace

Strategic marketing in an international marketplace

Special Issue Co-Editors:

• John B. Ford, Old Dominion University, USA
• Victoria L. Crittenden, Babson College, USA

Worldwide, businesses are faced with tremendous external factors that can dramatically affect efforts toward marketplace success. Whether it is natural disasters, political instability, or financial collapse, the fragility of the global economy has been evidenced extensively over the past few years. The borderless marketplace and the rapidity at which change can impact worldwide economies has made it an imperative that we better recognize and understand the phenomena that enable the forces of globalization to wield almost instantaneous transformation, as these forces of globalization have led to an aggressive competitive arena.

Every organization, regardless of geographic location, operates in this dynamic environment. Doing business in the constantly changing, borderless marketplace is an imperative in a marketplace in which world trade approached US$7 trillion by the beginning of the 21st century. This is not a situation to be feared, since change provides the opportunity for emergence of new market positions. Recently, however, changes are occurring more frequently and more rapidly with the potential for more severe impact. Due to growing real-time access to knowledge about customers, suppliers, and competitors, the international environment is increasingly characterized by instantaneity. As such, the past has lost much of its value as a predictor of the future, and current models of consumer and firm behavior may no longer harness the reality of the 21st century operating environment.
This special issue of the International Marketing Review is focused on any international marketing topic that is of relevance in today’s ever-changing marketplace. As such, we are interested in international strategic issues related to:

• · Emerging markets
• · Market entry decisions
• · Culture/subculture/ethnicity
• · Sustainability
• · Corporate governance
• · Buying behavior
• · Standardization vs. localization
• as well as tactical issues related to the traditional 4 Ps of marketing:
• International product/service development
• · International branding
• · International advertising
• · International channel management
• · International pricing
• · International supply chain

This international marketing research can engage in theory development or theory testing. The context of the research can be broad or narrow – we are not limiting to one particular domain or context. However, papers should have a clear international marketing focus on how the reality of the 21st century operating environment can be predicted and modeled to aid in our understanding and knowledge of consumer and firm behavior.

Submission details:

The deadline for submission is August 1, 2014. Authors should follow IMR’s submission guidelines and submit via ScholarOne: http://mc.manuscriptcentral.com/imrev. All submissions will be subject to the double-blind peer review process at the International Marketing Review.

Questions related to this special issue can be directed to either/both guest editors.

About the special issue editors:

John B. Ford is Professor of Marketing and International Business in the College of Business and Public Administration, Old Dominion University (USA). He is currently a regular Visiting Professor at the School of Marketing, Curtin University, Perth, Australia and IESEG, the Catholic University of Lille, France. He has previously been a Visiting Professor at Henley Management College (UK), Cass Business School, City University of London (UK), Kent Business School, University of Kent (UK), University of Westminster (UK), Australian National University (Australia), Kitakyushu University (Japan), and Waikato University (New Zealand).
John is a Past President and a Distinguished Fellow of the Academy of Marketing Science (AMS), and he was awarded the Harold W. Berkman Service Award by the Academy of Marketing Science. John’s research focuses on international/cross-cultural advertising strategy, construct equivalence, and nonprofit competitiveness. He has published 75 academic articles in such journals as International Marketing Review, Journal of the Academy of Marketing Science, Journal of Advertising, Journal of Advertising Research, Journal of International Marketing, Industrial Marketing Management, Journal of Business Research, Journal of Services Marketing, and Stanford Social Innovation Review to name a few. He currently serves on nine different editorial review boards.

Victoria Crittenden is Professor of Marketing and Chair of the Marketing Division at Babson College (USA). Additionally, she serves (or has served) as Visiting Global Scholar in the D.B.A. program at the Coles College of Business at Kennesaw State University (USA), Visiting Ph.D. Faculty at KTH Royal Institute of Technology in Stockholm (Sweden), Visiting Ph.D. Faculty at Luleå University (Sweden), a core faculty member at the WU Executive Academy (Austria) and as visiting faculty at the University of Ulster in Belfast (N. Ireland), The American College of Greece MBA Program in Athens (Greece), and University Robert Schuman, IECS in Strasbourg (France).
Vicky is President, and a Distinguished Fellow, of the Academy of Marketing Science (AMS). She is the 2013 recipient of the Pearson Prentice Hall’s Solomon-Marshall-Stewart Award for Innovative Excellence in Marketing Education awarded by the Teaching & Learning Special Interest Group in the American Marketing Association and the AMS Lamb, Hair, McDaniel Outstanding Marketing Teacher Award in 2005. Vicky’s research has been published extensively in journals such as the Journal of the Academy of Marketing Science, Marketing Letters, Sloan Management Review, Psychology & Marketing, Business Horizons, Entrepreneurship Theory & Practice, Journal of Business Research, Business Strategy Review, Corporate Reputation Review, Journal of Public Affairs, Journal of Personal Selling & Sales Management, Industrial Marketing Management, Journal of Strategic Marketing, Information and Management, Organizations and Markets in Emerging Economies, and International Journal of Production Economics. She served as founding co-editor of the AMS Review and serves currently on numerous editorial review boards.

Call for Papers: Special Issue of the International Journal of Cross-Cultural Management

Call for Papers (Special Issue of the International Journal of Cross-Cultural Management)

The dynamic complexities of culture(s) and organizations: Understanding diversity, race, gender and religion in context

Guest editors

• Jasmin Mahadevan, Pforzheim University, Germany, jasmin.mahadevan@hs-pforzheim.de
• Henriett Primecz, Corvinus University of Budapest, henriett.primecz@uni-corvinus.hu
• Laurence Romani, Stockholm School of Economics, Laurence.romani@hhs.se

Call for papers:

Migration and mobility are key features of a globalized world (Urry, 2000). Due to this development, management and organizations have become increasingly culturally diverse.
When speaking of culture in this call, we refer to any processes of collective identity through which individuals construct relative difference between social self and other (Lawler, 2008). Such cultural diversity is never context-free. Rather, it evolves within a specific national, geographic, social, economic and cultural environment. Neither micro-level human interactions, nor meso-organizational and macro-societal boundary conditions are devoid of power. Rather, they are shaped by historical and neo-colonial imbalances of power which result in historically excluded or marginalized groups (Prasad, Pringle and Konrad, 2006). These boundary conditions might restrain individual agency, yet, they might also facilitate resistance.
This call addresses the question of how complex organizational diversity and related cultural dynamics can be understood in context. We understand context as referring to relations of power, to the specific nature of interactions, and to the socio-structural boundary conditions and their historical roots. If these are not reflected upon, specific configurations of cultures in organizations might result in marginalization, othering, sophisticated stereotyping (Osland et al, 2000) and exclusion (Zanoni et al., 2010).
With regard to context, we are particularly interested in how diversity, race, gender and religion intersect on multiple cultural levels and shape individual life experiences in today’s organizational world (e.g. Mahadevan, 2012). Our aim is to deliver a richer understanding of marginalized individuals’ life experiences at work and to assess diversity, race, gender and religion in context. We wish to base recommendations for Cross-Cultural Management on this neglected viewpoint.
This might mean to “follow the people, follow the thing, follow the metaphor, follow the plot, story, or allegory, follow the life or biography, or follow the conflict” (Marcus, 1995: 91-92). We assume that interpretative and ethnographic methods bear a high potential for delivering new insights into the complexities of culture(s) and organizations with regard to our specific focus points (cultural diversity, race, gender and religion), however, this call is not limited to a specific method nor research paradigm (see Primecz et al., 2009). Empirical articles as well as methodological or theoretical considerations are welcome.

Topics may include but are not limited to:

• Power-laden organizational phenomena such as Othering, marginalization, resistance, stereotyping and the making of cultural difference
• New methodologies or theories for studying diversity, gender, race and religion in context
• Studies that contextualize diversity, race, gender and religion in terms of habitus, agency, body techniques, performativity, ‘doing’ or other cultural lenses
• Postcolonial, postfeminist or critical approaches to cultural diversity

Submission and informal enquiries:

Papers should be submitted through the International Journal of Cross-Cultural Management ScholarOne site at http://mc.manuscriptcentral.com/ijccm. Please ensure when you do submit that you select the relevant special issue to direct your submission appropriately. If you experience any problems please contact Jasmin Mahadevan at the e-mail address shown below.

The deadline for manuscript submission is September 15, 2014.

Style and other instructions on manuscript preparation can be found on the journal’s website:http://www.sagepub.com/journals/Journal201498/manuscriptSubmission.Manuscript length should not exceed 8000 words, including appendices and supporting materials. Please also be aware that any images used in your submission must be your own, or where they are not you must already have permission to reproduce them in an academic journal. You should make this explicit in the submitted manuscript.
Please direct informal enquiries to Jasmin Mahadevan (jasmin.mahadevan@hs-pforzheim.de). The special issue is scheduled for publication in 2015.

References

• Lawler, S. (2008), Identity: Sociological perspectives, Polity, Cambridge / Malden.
• Mahadevan, J. (2012), Are engineers religious? An interpretative approach to cross-cultural conflict and collective identities, International Journal of Cross-Cultural Management 12(1), 133–149.
• Marcus, G.E. (1995), Ethnography through Thick and Thin, Princeton University Press, Princeton.
• Osland, J., Bird, A., Delano, J. and Jacob, M. (2000), Beyond Sophisticated Stereotyping: Cultural Sensemaking in Context, Academy of Management Executive, 14(1), 65-79.
• Prasad, P.; Pringle, J.K., Konrad, A.M. (2006): Examining the contours of workplace diversity – concepts, contexts and challenges, in: Konrad, A.M.; Prasad, P.; Pringle, J.K. (eds.), Handbook of Workplace Diversity. London: Sage, 1-22.
• Primecz, H.; Romani, L. and Sackmann, S. (2009), Multiple perspectives in Cross-Cultural Management, International Journal of Cross-Cultural Management, 9(3), 267-274.
• Urry, J. (2000), Sociology beyond societies: Mobilities for the twenty-first century, Routledge, London.
• Zanoni, P., Janssens, M. Benschop, Y. and Nkomo, S. (2010), Guest editorial: unpacking diversity, grasping inequality: rethinking difference through critical perspectives, Organization, 17(1), 9-29.