Showing posts with label consumers. Show all posts
Showing posts with label consumers. Show all posts

Wednesday, April 15, 2015

General call for papers: Organizations and Markets in Emerging Economies (OMEE)



The Multidisciplinary Research Journal: Organizations and Markets in Emerging Economies (OMEE)

General Call for Papers


Journal website: www.om.ef.vu.lt

Organizations and Markets in Emerging Economies mission is to contribute to the development and dissemination of multidisciplinary knowledge on organizations and markets in emerging economies, to increase dialogue among scholars focused on more narrow research issues within the OMEE scope and, finally, to offer an outlet for high quality scholarship.

The journal takes a broad definition of emerging economies. As such, emerging economies include the transition economies of Central and Eastern Europe, Asian nations (China, India, Vietnam, and others) that are increasing their free-market systems, countries in Central and South America, and finally countries in Africa. Each of these regions faces unique challenges and we encourage research that highlights the uniqueness of the particular region or country, while whenever possible seeks to identify shared patterns of organizational and market behaviour across different emerging economy contexts and across emerging economy and developed economy contexts.

The submitted papers can take economic, sociological or psychological perspectives. The Journal is open for various types of articles:
  • Review articles, which summarize and evaluate the current stock of knowledge on a specific issue;
  • Conceptual/theory building articles, which develop propositions and outline directions for further research;
  • Empirical papers, which study specific issues employing qualitative or quantitative methodologies.
  • Other types 
Topics of special interest include, but are not limited to:
  1. Organizational learning and change in emerging economies.
  2. MNE’s in emerging economies.
  3. Alliances, networks and clusters in emerging economies.
  4. Corporate and functional strategies in emerging economies.
  5. Market development and consumer behaviour in emerging economies.
We equally appreciate and encourage submissions by scholars from both emerging and developed economies. The strength of the journal is openness to contributions of scholars coming from diverse geographical contexts disciplinary backgrounds, theoretical traditions, and methodological approaches. This is reflected in the structure of our editorial board as well as in the way Journal assigns reviewers. Such philosophy and ensuing practice allows the double-blind peer review procedure to be rigorous, constructive, and stimulating, which helps advance research papers.

The submissions will be considered for upcoming issues of Organizations and Markets in Emerging Economies. For more information, please visit homepage of the Journal www.om.ef.vu.lt. Inquiries and papers should be sent by e-mail organizations.markets@ef.vu.lt.

Prof. Sigitas Urbonavicius,
Editor-in-Chief Organizations and Markets in Emerging Economies

Thursday, March 19, 2015

Call for conference papers: China Marketing International Conference 2015

China Marketing International Conference 2015

Call for Papers

Big Data, Cultural Difference and Marketing

http://www.cnmkt.org/index_en.html

  • July 24 - July 27, 2015, Xi’an, China,
  • Submission Deadline: May 31, 2015

On behalf of the organizing committee, we sincerely invite you to attend the 2015 China Marketing International Conference organized by City University of Hong Kong, Xi'an Jiaotong University and University of South Carolina. The conference will be held from July 24– 27, 2015 in Xi'an, China.

Important Dates

  • Abstract submission: April 30, 2015
  • Full Paper submission: May 31, 2015
  • Doctoral Consortium registration: May 31, 2015
  • Conference and hotel reservation: June 15, 2015
  • Conference date: July 24 - July 27, 2015

Conference Topics

Scholars are encouraged to present papers addressing the following topics and exchange ideas with each other during the Paper Presentation Sessions:

  • 1. Big Data Marketing
  • 2. Marketing Strategy
  • 3. Big Data and Social Networks
  • 4. Consumer Behavior
  • 5. Service Marketing
  • 6. Brand Management
  • 7. Logistics and Supply Chain Management
  • 8. Cross-cultural and International Marketing
  • 9. Marketing Analytics
  • 10. Non-profit Marketing
  • 11. General Business

For more details about the Conference, please visit our conference website:
http://www.cnmkt.org/index_en.html

Monday, October 28, 2013

Call for papers. Special Issue

Call for papers for Special Issue of Journal of International Management

From Resources and Value Chains to Consumer Benefits and Innovation Ecosystems: Demand-Side Perspectives in International Business 


Guest editors:

  • Ana Cristina O. Siqueira, Duquesne University

  • Ronaldo C. Parente, Florida International University

  • Richard Priem, Texas Christian University & LUISS Guido Carli University


Deadline: November 20, 2013


1. Purpose of Special Issue

Globalization, companies’ increasing emphasis on innovation, and the fast-paced introduction of new technologies have encouraged companies to search for technologies anywhere in the world (Doz, Santos, & Williamson, 2001), develop technologies in emerging economies (Immelt, Govindarajan, & Trimble, 2009), and manage innovation ecosystems internationally (Adner, 2012). Venturing beyond the sequential notion of value chains (Porter, 1985), some companies have developed collaborative arrangements involving economic transactions and institutional arrangements between suppliers, complementors, and users (Normann & Ramirez, 1993; Stabell & Fjeldstad, 1998). Such “innovation ecosystems” can be understood as networks of interconnected organizations that incorporate both production- and use-side participants who create value through innovation (Autio & Thomas, forthcoming). In an increasingly interconnected world, some firms are able to create more value than any single firm could alone by coordinating innovation ecosystems that cross industry boundaries and national borders.
Demand-side approaches to value creation represent a new, bourgeoning area in the fields of technology innovation, entrepreneurship, and strategic management (Priem, Li, & Carr, 2012). For instance, an earlier symposium at the 2009 meeting of the Academy of Management addressed the topic of “Demand-Side Approaches to Strategy and Innovation: Moving beyond a Resource-Only Focus” and showcased the work in this area by scholars from different countries. More recently, a symposium at the 2012 meeting of the Academy of Management discussed the topic of “Strategy in Ecosystems,” bringing together presenters who have made major contributions to this growing area, such as Ron Adner, Carliss Baldwin, Marco Iansiti, Michael Jacobides, Kathleen Eisenhardt, and Yves Doz.
Demand-side studies have begun investigating key questions such as: how consumer demand may influence innovation decisions (Fontana & Guerzoni, 2008; Sawhney, Verona & Prandelli, 2005; Tripsas, 2008), and how consumer-focused strategies influence value creation and appropriation (Adner & Snow, 2010; Gruber, MacMillan, & Thompson, 2008; Ye, Priem, & Alshwer, 2012). Among these approaches, the perspective of “consumer benefits experienced” (Priem, 2007) examines demand-side strategies that firms can employ to create value. Consumers are arbiters of value by endorsing or rejecting the value of innovations (Priem, 2007). 
International business researchers have started to examine: how multinational organizations access knowledge distributed across consumer groups and different countries in developing innovations (Wilson & Doz, 2011); how collaboration with upstream suppliers, complementors, and downstream consumers facilitates value creation through innovation in an interconnected world (Autio & Thomas, forthcoming); and the effect of innovation on internationalization (e.g., Zeng & Williamson, 2007). Nonetheless, demand-side approaches in international business remain in their infancy (Gulati, Puranam, & Tushman, 2012), and research from this new perspective is needed for a more complete understanding of how the interaction of organizations within innovation ecosystems influences internationalization. Such research can enrich the international business field.



2. Examples of research themes and questions for the Special Issue


Some illustrative (but not exclusive) demand-side research questions that would be appropriate for this special issue include:



  • · How do multinational organizations develop demand-side advantages with ordinary resources?
  • · What conditions facilitate the transfer of user-innovation knowledge in multinational organizations?
  • · How do multinational organizations drive cross-border innovation ecosystems?
  • · What conditions influence the internationalization of innovation ecosystems?
  • · How does the internationalization of innovation ecosystems influence the development of new technologies?
  • · How do global nonprofit organizations and social enterprises support innovation ecosystems with cross-border collaborations?
  • · To what extent does collaboration within an innovation ecosystem enhance the internationalization prospects of emerging market multinationals?
  • · How might demand-side approaches help extend the knowledge-based and resource-based views of multinational organizations?
  • · To what extent could institutional theory help explain the management of innovation ecosystems across borders?
  • · How might traditional international business theoretical frameworks such as the Uppsala internationalization model benefit from demand-based approaches?

3. Submission Instructions


The deadline for submission of manuscripts is November 20, 2013. Manuscripts should be prepared in accordance with Journal of International Management’s Style Guide for Authors: http://www.elsevier.com/journals/journal-of-international-management/1075-4253/guide-for-authors.

Manuscripts should be electronically submitted to: http://ees.elsevier.com/intman. To ensure that all manuscripts are correctly identified for review in relation to the special issue it is important that authors select “Demand-Side Perspectives” when they reach the “Article Type” step in the submission process. All submissions will be subject to the regular double-blind peer review process at JIM.

Please direct any questions regarding the Special Issue to Ana Siqueira (siqueiraa@duq.edu) with a copy to Ronaldo Parente (rcparent@fiu.edu) and Richard Priem (r.priem@tcu.edu).

4. References


Adner, R., & Snow, D. 2010. Old technology responses to new technology threats: Demand heterogeneity and technology retreats. Industrial and Corporate Change, 19: 1655–1675.

Adner, R. 2012. The wide lens: A new strategy for innovation. New York, NY: Penguin Books

Adner, R., & Kapoor, R. 2010. Value creation in innovation ecosystems: How the structure of technological interdependence affects firm performance in new technology generations. Strategic Management Journal, 31(3): 306−333.

Autio, E., & Thomas, L. D. W. Forthcoming. Innovation ecosystems: Implications for innovation management. In M. Dodgson, N. Philips, & D. M. Gann (Eds), The Oxford handbook of innovation management. Oxford, UK: Oxford University Press.

Doz, Y., Santos, J., & Williamson, P. 2001. From global to metanational: How companies win in the knowledge economy. Boston, MA: Harvard Business School Press.

Fontana, R., & Guerzoni, M. 2008. Incentives and uncertainty: An empirical analysis of the impact of demand on innovation. Cambridge Journal of Economics, 32: 927–946.

Gruber, M., MacMillan, I. & Thompson, J. 2008. Look before you leap: Market opportunity identification in emerging technology firms. Management Science, 54: 1652–1665.

Gulati, R., Puranam, P., & Tushman, M. 2012. Meta-organization design: Rethinking design in interorganizational and community contexts. Strategic Management Journal, 33: 571–586.

Immelt, J. R., Govindarajan, V., & Trimble, C. 2009. How GE is disrupting itself. Harvard Business Review, October: 56-65.

Normann, R., & Ramirez, R. 1993. From value chain to value constellation: Designing interactive strategy. Harvard Business Review, 71: 65-65.

Porter, M. E. 1985. Competitive advantage: Creating and sustaining superior performance. New York: Free Press.

Priem, R. L. 2007. A consumer perspective on value creation. Academy of Management Review, 32(1): 219−235.

Priem, R. L., Li, S., & Carr, J. C. 2012. Insights and new directions from demand-side approaches to technology innovation, entrepreneurship, and strategic management research. Journal of Management, 38(1): 346−374.

Sawhney, M., Verona, G., & Prandelli, E. 2005. Collaborating to create: The internet as a platform for customer engagement in product innovation. Journal of Interactive Marketing, 19(4): 4−17.

Stabell, C. B., & Fjeldstad, Ø. D. 1998. Configuring value for competitive advantage: On chains, shops, and networks. Strategic Management Journal, 19: 413−437.

Tripsas, M. 2008. Customer preference discontinuities: A trigger for radical technological change. Managerial and Decision Economics, 29: 79–97.

Wilson, K., & Doz, Y. L. 2011. Agile innovation: A footprint balancing distance and immersion. California Management Review, 53 (2): 6-26.

Ye, G., Priem, R. L., & Alshwer, A. 2012. Achieving demand-side synergy from strategic diversification: How combining mundane assets can leverage consumer utilities. Organization Science, 23(1): 207−224.

Zeng, M., & Williamson, P. J. 2007. Dragons at your door: How Chinese cost innovation is disrupting the rules of global competition. Boston, MA: Harvard Business School Press.