Call for papers. The Role of Capabilities in International Marketing

Journal of International Marketing

Special Issue

The Role of Capabilities in International Marketing

• Submission Deadline: November 23, 2015

The central, long-standing, question in the strategy, management, and marketing literatures is why some firms outperform others.  The dynamic capabilities framework is nowadays the dominant theoretical perspective for explaining how firms achieve a sustainable competitive advantage and, thereby, enjoy superior performance.  Dynamic capabilities typically refer to the firm’s ability to integrate, build, and reconfigure internal and external competences to address rapidly changing environments.  Thus, the key question should be why and how it is that, over time, some firms become successful in managing their capabilities, while other firms do not.

This question becomes more difficult to answer for firms operating in the global market.  When businesses transcend national boundaries, firms need to create, renew, and orchestrate their resources in a more skillful manner to effectively manage differences in cultural, social, economic, political, technological, and allied factors between the local and foreign markets and timely address the increased levels of uncertainty inherent in international operations.  However, studies on the capabilities of firms operating in the global marketplace have lagged behind those in domestic market settings. While the nature, origins, evolution and consequences of capabilities have been much discussed in a domestic context, much less attention has been paid to which and how capabilities can help firms cope with the additional ramifications of international marketing.

The aim of the Special Issue is to advance understanding of the leading role that firm capabilities potentially play in international market operations. How can capabilities help firms move along the internationalization path, formulate and implement effective international marketing strategies, develop close and profitable relationships with foreign customers and business partners, overcome the liability of foreignness, and successfully operate in different institutional environments?  How important are they for firm survival and growth in global markets?  Manuscripts may be conceptual or empirical.  All manuscripts should have clear relevance to international marketing theory and practice.  

Possible topics include, but are not limited to:

• Determinants and outcomes of capabilities in international market operations
• Marketing capabilities and innovation in international market operations
• The interplay between various institutional environments and firm capabilities 
• Firm capabilities and the internationalization process of a firm
• Strategic orientations and firm capabilities in global markets
• Case studies of how firms create or acquire capabilities necessary to international business 
• Different forms, functions, and levels of firms capabilities in international operations
• The role of firm capabilities in managing dyads, triads, networks, new ventures, and strategic alliances in international operations
• Knowledge capabilities in international operations
• How firm capabilities emerge, develop, adapt and change over time 

Journal guidelines can be found here and manuscripts be submitted via the online system at http://mc.manuscriptcentral.com/ama_jim.

Questions should be directed to:

Constantine S. Katsikeas
Editor-in-Chief, Journal of International Marketing
Chair of the Marketing Division
Associate Dean
Arnold Ziff Research Chaired Professor in Marketing and International Management
Leeds University Business School
Maurice Keyworth Building
University of Leeds
Leeds LS2 9JT
U.K.
Phone: +44 (0) 113-343-2624
Email: csk@lubs.leeds.ac.uk

Call for conference papers: China Marketing International Conference 2015

China Marketing International Conference 2015

Call for Papers

Big Data, Cultural Difference and Marketing

http://www.cnmkt.org/index_en.html

• July 24 - July 27, 2015, Xi’an, China,
• Submission Deadline: May 31, 2015

On behalf of the organizing committee, we sincerely invite you to attend the 2015 China Marketing International Conference organized by City University of Hong Kong, Xi'an Jiaotong University and University of South Carolina. The conference will be held from July 24– 27, 2015 in Xi'an, China.

Important Dates

• Abstract submission: April 30, 2015
• Full Paper submission: May 31, 2015
• Doctoral Consortium registration: May 31, 2015
• Conference and hotel reservation: June 15, 2015
• Conference date: July 24 - July 27, 2015

Conference Topics

Scholars are encouraged to present papers addressing the following topics and exchange ideas with each other during the Paper Presentation Sessions:

• 1. Big Data Marketing
• 2. Marketing Strategy
• 3. Big Data and Social Networks
• 4. Consumer Behavior
• 5. Service Marketing
• 6. Brand Management
• 7. Logistics and Supply Chain Management
• 8. Cross-cultural and International Marketing
• 9. Marketing Analytics
• 10. Non-profit Marketing
• 11. General Business

For more details about the Conference, please visit our conference website:
http://www.cnmkt.org/index_en.html

Call for papers: International entrepreneurship: New perspectives in International Business Research

“Journal of Entrepreneurship Management and Innovation” (JEMI), vol. 10
http://jemi.edu.pl/
One of the special issue of 2015 will focus on:

International entrepreneurship: New perspectives in International Business Research 

The concept of 'international entrepreneurship' (IE), as one can assume, was used for the first time in the doctoral dissertation of Tomas Otto Kohn in 1988 at Harvard. It is most probably that it was published for the first time in the work of J.F. Morrow in the same year. A year later, this notion appears in scientific publications by various authors, including P.P. McDougall , who together with B.M. Oviatt developed this theory in the following years. It can therefore be assumed that the current international entrepreneurship as an area of research is only 25-30 years old, although its intensive development occurred only in the first decade of the 21st century, that is, de facto, a few years ago. IE has been developing very intensively, however it must be admitted that, apart from some elements of this school, it is still quite poorly explored and described field in the literature.
The special issue seeks papers that discuss and analyse:

• international entrepreneurship as a new field of research, 
• international entrepreneurship vs. international business,
• international entrepreneurship school vs. theory of internationalisation of firms
• traditional versus rapid internationalisation of firms, 
• role of the entrepreneur in the process of internationalisation of firms,
• internationalisation of small and medium-sized enterprises (SMEs vs. LEs),
• internationalisation of family businesses,
• recognising and exploring international business opportunities,
• entry modes and internationalisation patterns of firms, 
• international strategies of Central European small businesses (SMEs vs. LEs),
• international competitiveness of Central European small businesses (SMEs vs. LEs),
• internationalisation of Central European small businesses (SMEs vs. LEs),
• int’l entrepreneurship vs. int’l management and int’l marketing.

Contributors are welcome to propose other topics that meet the objectives of this issue.

Guest editor: 

Prof. Krzysztof Wach, PhD
Cracow University of Economics, Poland

Paper submission:

Papers should be submitted before the end of October 2014 to JEMI, at: jemi@wsb-nlu.edu.pl. They must be in sufficient detail for the referees to judge their meaning and value. Submissions must be in English, should normally be no more than 15 pages in length (up to 8000 words), and follow the submission requirements posted on the JEMI website at http://jemi.edu.pl/pl/submission.html. Notifications of acceptance will be sent to authors within one-two months.

Best regards,
Krzysztof Wach

------------------------------------------------------------
Prof. UEK dr hab. Krzysztof Wach
Associate Professor in International Entrepreneurship
Head of the Centre for Strategic & Int'l Entrepreneurship

Cracow University of Economics (CUE / UEK)
Faculty of Economics and International Relations
Department of Entrepreneurship and Innovation
ul. Rakowicka 27, 31-510 Krakow, Poland
tel. +48 12 293 5376, +48 12 293 5327, +48 12 29 35 363
fax +48 12 29 35 042

Call for conference papers: European International Business Academy (EIBA)

European International Business Academy (EIBA)

40th Annual Conference
Conference website: www.eiba2014.org
Uppsala University, Sweden

December 11-13, 2014

The Future of Global Organizing

Call for Papers

Introduction & Background

Over the past four decades, since the establishment of the European International Business Academy (EIBA), we have seen large changes with regard to the organization and structure of international firms. Partly as a consequence of the on-going globalization process, we see today a great variety of organizational and geographic structures in multinational corporations (MNCs). These structures, in turn, reflect the tensions between different organizational principles, such as, the MNC as a hierarchy or a network, internalizing or externalizing core business activities, and the relative importance of headquarters and subsidiaries in the value creation processes. Such tensions are crucial issues for further research on the future of global organizing – the underlying theme of this year’s EIBA Annual Conference.
We have also seen an increased interest in the interplay between the environment and the MNC. While earlier studies tended to concentrate on the impact of national and cross-national institutions on the organization of business, recent studies have also focused on the political role of MNCs and their possibility to shape the rules and regulations in different countries. The interplay between the institutional environment and the MNC leads to new challenges as well as a variety of opportunities for multinational corporations to ultimately affect the way in which business across national borders is organized. Taking a more critical stance towards MNCs has raised questions of organizational politics and power, not only reacting to unethical behaviours and financial crises, but more fundamentally challenging our overall understanding of the MNC; post-colonial organizational and intersectionality theories have also provided new understandings.
When we observe contemporary phenomena around us we find a number of interesting organizational forms, which potentially may characterize global organizing in the future. One example is cross-sector partnerships where firms join together with non-profit organizations, governmental agencies, and local communities to pursue unattainable goals and resources. Further, individuals outside the MNC are increasingly involved in the firm in novel ways such as in the use of ‘open innovation’, or ‘equity crowd funding’. We can raise questions as to whether these large groups of investors in the future may be interested in more than profit in return for their investments, and if so, what does that imply for firm management and organization? We have also seen how small local players who organize themselves into networks have become competitors seriously challenging large global firms, as for example, when small energy producers in Germany challenged large multinationals on the market. Will such independent local network organizations spread across the world and become a new form of global organizing in the future?

The above raises questions like:

• What new forms of global organizing can we expect in the future, and will the MNC as we know it become extinct?
• How can we understand the value creation processes in the MNC and the contributions of different units in these processes?
• How is the tension between corporate and local rationality handled in the contemporary MNC?
• Are market power and political power of the contemporary MNCs relevant issues for research among IB scholars?
• How can MNCs meet the often conflicting demands of corporate social responsibility, sustainable operations, and responsible (ethical) leadership, and remain viable in the long run?
• What do contemporary digital and technological developments, e.g., social media, virtual worlds, and cloud services, imply for the international organization of work, communication, and management practices?
• How can MNCs’ human resource management practices become inclusive yet motivating, flexible yet representative, and how do they link to employer branding efforts on a global scale?
• How do linguistic and cultural diversity enrich global organizations and their activities?

We encourage and would welcome the IB community at large to submit their thought-provoking and adventurous papers on these and related questions to the EIBA 2014 theme track on the future of global organizing.

Conference Tracks

We invite competitive papers and working papers on any of the following EIBA 2014 conference tracks.

For more information and key words for each track, please visit the conference website:http://www.eiba2014.org/.

Competitive papers, presented in competitive sessions, should be close to a publishable state, whilst working papers, presented in interactive sessions, may be in an earlier stage of development.
Proposals for panel sessions can also be submitted to the most appropriate track.


1. Theme track: The Future of Global Organizing

Track chair: Ivo Zander, Uppsala University

2. Developments In IB Theory and Methods, Trends and Critical Approaches

Track chair: Ana Teresa Tavares-Lehmann, University of Porto

3. Internationalisation Process, SMEs and Entrepreneurship

Track chair: Olli Kuivalainen, Lappeenranta University of Technology

4. Corporate Governance, Finance, and Accounting

Track chair: Niels Hermes, Groningen University

5. International HRM, Global Leadership, Language and Cross-Cultural Management

Track chair: Dana Minbaeva, Copenhagen Business School

6. MNC Strategy and Organisation

Track chair: Tina Ambos, University of Sussex

7. International Marketing and Value Chain Management

Track chairs: Tomas Hult, Michigan State University, and Vicky Bamiatzi, University of Leeds

8. Knowledge Management and Innovation

Track chair: Kristiina Mäkelä, Aalto University

9. MNCs, Governments and Sustainable Development

Track chair: Mo Yamin, Manchester Business School

10. Teaching International Business

Track chair: Elizabeth Rose, University of Otago

Submission of Papers

All papers will be double-blind refereed. Copies of all the accepted papers for competitive and interactive sessions will be published in the EIBA 2014 Conference Proceedings. Detailed guidelines for the submission of conference papers will be available on the conference website: http://www.eiba2014.org/.
The submission deadline for all competitive and working papers, as well as for panel proposals, is Tuesday, July 15, 2014.
All papers should be submitted via the conference website to the Chair of one (and only one) of the conference tracks. The submission system will be live from May 15, 2014.

Pre-Conference Activities

Doctoral Tutorial & Doctoral Symposium

The 2014 EIBA Annual Conference is proud to host the 28th John H. Dunning Doctoral Tutorial in International Business. This one-day event gives selected doctoral students the opportunity to discuss their research with distinguished international faculty, and enables the students to become better acquainted with an international network of researchers in international business.

EIBA 2014 is also pleased to host the 3rd EIBA Doctoral Symposium, recently initiated to increase the number of student participants to EIBA doctoral events and conferences as well as offer and provide more feedback opportunities for young scholars in the field of IB.

More information about both doctoral events will be available on the EIBA 2014 conference website; the submission deadline for thesis proposals is September 1, 2014. Note that students participating in the Doctoral Tutorial or the Doctoral Symposium are expected to register for the EIBA conference.

IBR & JIBS Paper Development Workshops

Among the featured EIBA 2014 pre-conference activities will be Paper Development Workshops for theInternational Business Review (IBR) and the Journal of International Business Studies (JIBS). Authors who have not yet been published in the respective journal can submit their papers for the workshop of their choice; deadline September 1, 2014. Note that papers submitted to these workshops cannot also be presented at the conference.

For more information about the above pre-conference events, please visit the EIBA 2014 website.

Conference Venue

The EIBA 2014 conference will be held in Uppsala University’s main building and in the Centre for Economic Studies. The beautiful university main building and the Auditorium (Aula), built in the 1880s, will be the venue of the opening session and welcome reception on Thursday evening, December 11, 2014. On December 12and 13, delegates will be in the Centre for Economic Studies that will house the remaining plenary sessions – including a lecture by the 2014 Nobel prize winner in economics on December 13 – as well as the parallel competitive and workshop sessions. Both venues are within walking distance (5-10 minutes) of each other and are located close to the city centre, which is also the older part of Uppsala. To complete the conference, the gala dinner on Saturday evening will take place in Uppsala Castle, located on a hill overlooking the city centre.

The international airport of Stockholm (Arlanda) is located between Stockholm and Uppsala.
Several means of transportation will take participants directly to Uppsala within 30-50 minutes.
Hotel accommodation has been reserved in advance, ranging from low-budget to high-quality standards.

Conference Fees and Registration

The EIBA 2014 conference fee includes: conference participation, breaks and lunches, the opening reception, the gala dinner, the conference handbook and CD-ROM (including the proceedings), EIBA membership for 2015, and a one-year journal subscription to the International Business Review. There are reduced conference fees for PhD students and persons accompanying registered delegates who wish to attend the gala dinner.

Contact Information

Detailed information about EIBA 2014 Uppsala can be found on the conference website.

All related inquiries should be sent via e-mail to info@eiba2014.org.

EIBA President & 2014 Conference Chair: Rian Drogendijk (Uppsala University)

Call for papers. Special issue: Strategic marketing in an international marketplace

Strategic marketing in an international marketplace

Special Issue Co-Editors:

• John B. Ford, Old Dominion University, USA
• Victoria L. Crittenden, Babson College, USA

Worldwide, businesses are faced with tremendous external factors that can dramatically affect efforts toward marketplace success. Whether it is natural disasters, political instability, or financial collapse, the fragility of the global economy has been evidenced extensively over the past few years. The borderless marketplace and the rapidity at which change can impact worldwide economies has made it an imperative that we better recognize and understand the phenomena that enable the forces of globalization to wield almost instantaneous transformation, as these forces of globalization have led to an aggressive competitive arena.

Every organization, regardless of geographic location, operates in this dynamic environment. Doing business in the constantly changing, borderless marketplace is an imperative in a marketplace in which world trade approached US$7 trillion by the beginning of the 21st century. This is not a situation to be feared, since change provides the opportunity for emergence of new market positions. Recently, however, changes are occurring more frequently and more rapidly with the potential for more severe impact. Due to growing real-time access to knowledge about customers, suppliers, and competitors, the international environment is increasingly characterized by instantaneity. As such, the past has lost much of its value as a predictor of the future, and current models of consumer and firm behavior may no longer harness the reality of the 21st century operating environment.
This special issue of the International Marketing Review is focused on any international marketing topic that is of relevance in today’s ever-changing marketplace. As such, we are interested in international strategic issues related to:

• · Emerging markets
• · Market entry decisions
• · Culture/subculture/ethnicity
• · Sustainability
• · Corporate governance
• · Buying behavior
• · Standardization vs. localization
• as well as tactical issues related to the traditional 4 Ps of marketing:
• International product/service development
• · International branding
• · International advertising
• · International channel management
• · International pricing
• · International supply chain

This international marketing research can engage in theory development or theory testing. The context of the research can be broad or narrow – we are not limiting to one particular domain or context. However, papers should have a clear international marketing focus on how the reality of the 21st century operating environment can be predicted and modeled to aid in our understanding and knowledge of consumer and firm behavior.

Submission details:

The deadline for submission is August 1, 2014. Authors should follow IMR’s submission guidelines and submit via ScholarOne: http://mc.manuscriptcentral.com/imrev. All submissions will be subject to the double-blind peer review process at the International Marketing Review.

Questions related to this special issue can be directed to either/both guest editors.

About the special issue editors:

John B. Ford is Professor of Marketing and International Business in the College of Business and Public Administration, Old Dominion University (USA). He is currently a regular Visiting Professor at the School of Marketing, Curtin University, Perth, Australia and IESEG, the Catholic University of Lille, France. He has previously been a Visiting Professor at Henley Management College (UK), Cass Business School, City University of London (UK), Kent Business School, University of Kent (UK), University of Westminster (UK), Australian National University (Australia), Kitakyushu University (Japan), and Waikato University (New Zealand).
John is a Past President and a Distinguished Fellow of the Academy of Marketing Science (AMS), and he was awarded the Harold W. Berkman Service Award by the Academy of Marketing Science. John’s research focuses on international/cross-cultural advertising strategy, construct equivalence, and nonprofit competitiveness. He has published 75 academic articles in such journals as International Marketing Review, Journal of the Academy of Marketing Science, Journal of Advertising, Journal of Advertising Research, Journal of International Marketing, Industrial Marketing Management, Journal of Business Research, Journal of Services Marketing, and Stanford Social Innovation Review to name a few. He currently serves on nine different editorial review boards.

Victoria Crittenden is Professor of Marketing and Chair of the Marketing Division at Babson College (USA). Additionally, she serves (or has served) as Visiting Global Scholar in the D.B.A. program at the Coles College of Business at Kennesaw State University (USA), Visiting Ph.D. Faculty at KTH Royal Institute of Technology in Stockholm (Sweden), Visiting Ph.D. Faculty at Luleå University (Sweden), a core faculty member at the WU Executive Academy (Austria) and as visiting faculty at the University of Ulster in Belfast (N. Ireland), The American College of Greece MBA Program in Athens (Greece), and University Robert Schuman, IECS in Strasbourg (France).
Vicky is President, and a Distinguished Fellow, of the Academy of Marketing Science (AMS). She is the 2013 recipient of the Pearson Prentice Hall’s Solomon-Marshall-Stewart Award for Innovative Excellence in Marketing Education awarded by the Teaching & Learning Special Interest Group in the American Marketing Association and the AMS Lamb, Hair, McDaniel Outstanding Marketing Teacher Award in 2005. Vicky’s research has been published extensively in journals such as the Journal of the Academy of Marketing Science, Marketing Letters, Sloan Management Review, Psychology & Marketing, Business Horizons, Entrepreneurship Theory & Practice, Journal of Business Research, Business Strategy Review, Corporate Reputation Review, Journal of Public Affairs, Journal of Personal Selling & Sales Management, Industrial Marketing Management, Journal of Strategic Marketing, Information and Management, Organizations and Markets in Emerging Economies, and International Journal of Production Economics. She served as founding co-editor of the AMS Review and serves currently on numerous editorial review boards.

Call for conference papers: AIB-Lat 2015. Internationalization of Family and Entrepreneurial Businesses in Latin America

Internationalization of Family and Entrepreneurial Businesses in Latin America 

Santiago, Chile, January 22-24, 2015


Latin American countries, with few exceptions, have experienced the increasing landing of foreign MNCs in the last two decades, as a consequence of global strategies developed by firms, and a more liberalized and stable environment during these past twenty years. However, this economic and political landscape has also inspired and motivated the internationalization process of a growing number of MNCs from the region –the so-called multilatinas- with operations in several countries across the continent.

Who are behind these multilatinas? How have these companies emerged and developed? Although some research has been done in recent years on the topic of multilatinas, most of them are family or entrepreneurial businesses. In fact, experts estimate that more than 90% of Latin American firms are family-owned companies or entrepreneurial ventures, and most family firms initiated as a start-up of the family founder. Thus, the majority of companies listed in the stock markets in Latin America are family-controlled, and most regional conglomerates, known as grupos, are family-based.
To deal with these interesting issues, the Latin American Chapter of the Academy of International Business is pleased to announce that the conference "Internationalization of Family and Entrepreneurial Businesses in Latin America" will be held in Santiago at ESE Business School, Universidad de los Andes, on January 22-24, 2015. This AIB-LAT conference aims to promote the best and latest research findings and theoretical developments in the fields of Internationalization, Family Business and Entrepreneurship in Latin America, and especially the overlaps and intersections of these three fields.

We cordially invite you to share your experience in this field of research, by submitting empirical and conceptual papers explicitly or implicitly related to the theme of the conference.

Below is an illustrative list of topics that will be considered:

• Internationalization in LA and entry modes 
• Subsidiary management and performance 
• Knowledge management in the region 
• International entrepreneurship 
• International marketing 
• Cross-cultural management 
• Inward and outward FDI 
• Offshoring and outsourcing in the region 
• Corporate governance, international finance and international standards 
• Regional policies, IGOs, NGOs 
• Research methods in international business 
• Internationalization of family firms 
• Entrepreneurship and internationalization 

This will be the fifth conference of the AIB Latin America chapter, following meetings in Rio de Janeiro, Brazil (2010), Miami, USA (2012), Puebla, Mexico (2013), and Medellin, Colombia (2014). Each conference has built upon successes of the prior one, and we are aiming for the best yet in 2015. Details regarding a doctoral consortium, paper development workshop, keynote speakers, publishing opportunities, potential side-trips in and around Santiago and other conference details will be announced shortly.

Submission guidelines:

There will be a link to the AIB submission system from www.aib-lat.org at least one month before the submission deadline, so that you can submit your work. Please make sure that your submission meets the JIBS Style Guide format. All submissions will be subject to a double blind peer review process. Please direct questions to: lat2015@aib.msu.edu

Key dates

• Full paper submission: August 31, 2014
• Full paper acceptance: October 15, 2014

Organizers:

Jon Martínez, Conference Chair
William Newburry, Chapter Chair

Call for papers. Special Issue on Supplier-Buyer Relationship Management in Marketing and Management Research: An Area for Interdisciplinary Integration

Journal of Business Research

Special Issue on “Supplier-Buyer Relationship Management in Marketing and Management Research: An Area for Interdisciplinary Integration”

Guest Editors:

• Prof. Chenting Su (City University of Hong Kong)
• Prof. Haibin Yang (City University of Hong Kong)

Motivation

Researchers in both Marketing and Management areas have approached the question of supplier-buyer management from different perspectives and methodologies. For example, marketing scholars have often referred to the two parties in the channel management as manufacturers and distributors (Anderson & Narus, 1990; Gu, Namwoon, Tse, & Wang, 2010; Yang, Su, & Fam, 2012), while management scholars have often examined the vertical relationship between suppliers and buyers (Mesquita, Anand, & Brush, 2008). Apart from the terminology difference, marketing researchers tend to focus more on the dyadic relationship management such as contractual and relational governance between manufacturers and distributors (e.g., Yang et al., 2012), while management researchers put more emphasis on the value creation and value appropriation process between suppliers and buyers as well as with related stakeholders (e.g., Chatain, 2011).

Although each stream of research has contributed significantly to our understanding of supplier-buyer management, they have largely run independently without much interaction. Accordingly, our knowledge in this area has been constrained by the disciplinary barriers between these two areas. For example, marketing researchers seldom pay attention to the management issues such as the tension between value creation and appropriation, while management researchers rarely touch upon the demand-side in supplier-buyer management (Priem, Li, & Carr, 2012).

Researchers can benefit tremendously by exchanging and integrating insights from these two different disciplines. For instance, one unifying perspective emerging in channel management investigates networks (Gu et al., 2010) or triadic relationships such as network governance (Wathne & Heide, 2004), triadic trust (distrust) (Vissa, 2012), etc. We believe these interdisciplinary findings would enlighten both areas and will be managerially important.

This call for paper will encourage submissions that cut across the two disciplines and have the potential to bring new perspectives, approaches, or findings that are difficult to achieve from either discipline. Researchers may explore the fundamental question of how marketing research may inform management studies in supplier-buyer management, or vice versa. Meanwhile we encourage new methods that move beyond the dominant practice of multiple regression analysis toward using algorithms in solving new problems in marketing and management such as fuzzy set qualitative comparative analysis, which helps deal with complex relationships in supplier-buyer relationship management (Woodside, 2013).

Topics

Topics could include but are not limited to the following:

·         How different governance mechanisms are generated, managed, and complemented or substituted among related parties in supplier-buyer management

·         How triadic trust or network trust is generated, managed and transferred among related parties in supplier-buyer management

·         What are different value creation and appropriation mechanisms developed in supplier-buyer management

·         How firms strategically balance the value creation and appropriation with related parties in supplier-buyer management

·         How customers may play a role in the relationship between suppliers and buyers

·         The new challenges of supplier-buyer management in different institutional contexts

·         The new governance mechanisms of supplier-buyer management in virtual marketplace

Submissions and Deadline

All manuscripts should apply the general author guidelines (http://www.elsevier.com/journals/journal-of-business-research/0148-2963/guide-for-authors#20100) for the Journal of Business Research (JBR). Manuscripts should not have been previously published or be under consideration by other journals. Please submit your manuscript electronically via the JBR electronic submission system by October 15, 2015. Any inquiries can be sent to the two special issue co-editors:

Prof. Chenting Su, mkctsu@cityu.edu.hk, City University of Hong Kong. 

Prof. Haibin Yang, haibin@cityu.edu.hk, City University of Hong Kong.

Biographies of the Guest Editors:

Dr. Chenting Su is Chair Professor of Marketing at the College of Business, the City University of Hong Kong. His research interests include institutional issues in marketing channels and Guanxi management in Chinese business circles. His research works have appeared in prestigious journals such as Journal of Marketing, Journal of Marketing Research, MIS Quarterly, Strategic Management Journal, Journal of International Business Studies, Journal of the Academy of Marketing Science, and among others. He serves as the Guest Editor for Journal of Business Research and Industrial Marketing Management as well as the Associate Editor of Asian Journal of Business Research. He sits in the editorial boards of Journal of Business Research and Customer Needs & Solutions, among others.  

Dr. Haibin Yang is Professor of Management/Marketing at the College of Business, the City University of Hong Kong. His research interests include strategic alliances, innovation, entrepreneurship, and transition economy. His research works have appeared in some top-tier management journals such as Academy of Management Journal, Strategic Management Journal, Management Science, Journal of Management, Research Policy, and among others. He serves as the editorial board member of Strategic Management Journal, Journal of World Business, and Long Range Planning.

References

Anderson, J. C., & Narus, J. A. 1990. A model of distributor firm and manufacturer firm working partnerships. Journal of Marketing, 54(1): 42-58.

Chatain, O. 2011. Value creation, competition, and performance in buyer-supplier relationships. Strategic Management Journal, 32(1): 76-102.

Gu, F. F., Namwoon, K., Tse, D. K., & Wang, D. T. 2010. Managing distributors' changing motivations over the course of a joint sales program. Journal of Marketing, 74(5): 32-47.

Mesquita, L. F., Anand, J., & Brush, T. H. 2008. Comparing the resource-based and relational views: knowledge transfer and spillover in vertical alliances. Strategic Management Journal, 29(9): 913-941.

Priem, R. L., Li, S., & Carr, J. C. 2012. Insights and new directions from demand-side approaches to technology innovation, entrepreneurship, and strategic management research. Journal of Management, 38(1): 346-374.

Vissa, B. 2012. Agency in Action: Entrepreneurs' Networking Style and Initiation of Economic Exchange. Organization Science, 23(2): 492-510.

Wathne, K. H., & Heide, J. B. 2004. Relationship governance in a supply chain network. Journal of Marketing, 68: 73-89.

Woodside, A. G. 2013. Moving beyond multiple regression analysis to algorithms: Calling for adoption of a paradigm shift from symmetric to asymmetric thinking in data analysis and crafting theory. Journal of Business Research, 66(4): 463-472.

Yang, Z., Su, C., & Fam, K. 2012. Dealing with institutional distances in international marketing channels: Governance strategies that engender legitimacy and efficiency. Journal of Marketing, 2012(76): 41-55.

Call for papers: Corporate Social Responsibility and International Marketing

Call for papers - Corporate Social Responsibility and International Marketing

Special issue call for papers from International Marketing Review

Guest Editors

• Pervez N. Ghauri, King’s College London, United Kingdom
• Byung Il Park, Hankuk University of Foreign Studies, South Korea 
• Chang Hoon Oh, Simon Fraser University, Canada

Purpose and Research Questions

Despite the recent economic slump and subsequent fluctuations of development activities in some markets, the general trend of economic growth around the globe has continuously shown upward movement over the last three decades. Along with the improvement in the quality of life, consumers are paying more attention to ethical and philanthropic activities of Multinational Enterprises (MNEs). Due to this phenomenon, corporate social responsibility (CSR) research is growing in importance. Scholarly evidence increasingly confirms that CSR activities are beneficial for corporate success (e.g., Orlitzky et al., 2003; Waddock and Graves, 1997). We presume that this is probably because consistent CSR activities induce a corporation's image enhancement, which subsequently results in consumer's trust in its products (Turker, 2009). Taken together, there is a general consensus that CSR is often considered as a key factor significantly influencing market image and corporate success at home as well as in international markets.

Reflecting the trend discussed above, scholars and business practitioners perceive CSR as an integral part of marketing strategy. In addition, in order to maximize shareholder wealth by carrying out actions that increase business profit, various stakeholders also need to be convinced that the company is a good citizen in the society (Freeman, 1984). Meanwhile, it should be noted that among all the stakeholders, one important group that appears to be particularly influential for firms to initiate CSR activities is consumers (Du, Bhattacharya and Sen, 2010). Considering the globalization of the markets, companies need to create a positive image in all international markets. However, a thorough review of the literature indicates that most studies exploring CSR are concentrated only on Domestic Marketing (e.g., the impact of CSR on consumer loyalty in the local markets) (see e.g., Adams, Licht and Sagiv, 2011; Muller and Kräussl, 2011; Luo and Bhattacharya, 2006; Lai et al., 2010), which clearly indicates that CSR research tends to have an implied domestic marketing bias and very little research into CSR issues has considered CSR’s international marketing implications.

CSR activities can also be used as a valuable international marketing strategy. For instance, some studies in International Marketing suggest that CSR by international marketers will significantly improve their national and corporate brands in developing and emerging markets (Torres et al., 2012). As another example, the spread of good word-of-mouth about desirable business practices between international consumers is definitely crucial for multinational enterprises to achieve successful subsidiary operations in foreign markets (Luo and Bhattacharya, 2006). Despite these facts, it is hard to find scholarly attention paid to the discussions linking international marketers, their CSR behavior and its influence on success/failure in foreign markets. Many major questions thus remain unanswered with respect to the nature and consequences of CSR activity for MNEs’ marketing strategies.

The aim of this special issue is to bring together theoretical and empirical advancements connecting CSR and international marketing issues. We seek both theoretical and empirical papers that may address, but are not limited to, the following list of potential research questions:

• • Do international marketers' CSR practices function as a catalyst enhancing international competitiveness and organizational performance in foreign markets?
• • Does good corporate image derived from CSR practices play a pivotal role in acquiring local market information and eventually improving competitiveness in international markets?
• • What are the motivations for CSR practices in foreign markets? Is there any particular relationship between the level of foreign CSR and national brand enhancement? Is there a difference in motivations between the CSR activities of international marketers in developed and developing nations?
• • How do international marketers adapt themselves to host country CSR practices and regulations? What factors influence this adaptation? Does this adaptation process increase the brand value of MNEs?
• • Do international marketers adopt standardized CSR practices, or do they adapt their approaches to host countries? What are the potential benefits/drawbacks and other marketing related consequences?
• • Are the marketing-related and ethically-related benefits of CSR activities universal across foreign markets?
• • Do foreign firms’ advanced environmental and marketing capabilities affect their CSR practices and brand image?
• • How do firms transform environmental capability in order to internationally link it to marketing advantages under the institutional void (i.e., in least developed countries)?
• • How do international marketers manage their CSR best practices in different local market environments?
• • What are international marketing strategies of social enterprises? 
• • Is the CSR activity of global marketing firms related to the development of country of origin perceptions, country image or consumer ethnocentrism?
• • Do MNEs in developed and emerging markets differ with respect to their CSR activity, and if so, why? Does it matter in terms of marketing success?
• • Multinational CSR activity: what is it and how should it be measured?
• • What is the impact of CSR communications on employee citizenship behavior across different markets?
• • Do consumers, employees and investors in different countries respond differently to CSR activities and communications?

Submission Instructions

The deadline for submissions is 31 March 2014. Submissions should be made via ScholarOne Manuscripts: http://mc.manuscriptcentral.com/imrev

All submissions will be subject to the regular double-blind peer review process at the International Marketing Review. The guest editors are seeking reviewers for this issue and are soliciting nominations and volunteers to participate as reviewers. Please contact the guest editors to volunteer or nominate a reviewer.

More Information

To obtain additional information, please contact the guest editors:

• Pervez N. Ghauri, King’s College, London (pervez.ghauri@kcl.ac.uk)
• Byung Il Park, Hankuk University of Foreign Studies (leedspark@hufs.ac.kr)
• Chang Hoon Oh, Simon Fraser University (coh@sfu.ca)

References

• Adams, R. B., Licht, A. N., and Sagiv, L. (2011), “Shareholders and stakeholders: how do directors decide?”, Strategic Management Journal, Vol. 32, pp. 1331-1355.
• Du, S., Bhattacharya, C. B. and Sen, S. (2010). “Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication”, International Journal of Management Reviews, Vol. 12 No. 1, pp. 8-19.
• Freeman, R. E. (1984), Strategic Management: A stakeholder approach. Boston, MA: Pitman.
• Lai, C. S., Chiu, C. J., Yang, C. F., and Pai, D. C. (2010), “The effects of corporate social responsibility on brand performance: the mediating effect of industrial brand equity and corporate reputation”, Journal of Business Ethics, Vol. 95, pp. 457-469.
• Luo, X., and Bhattacharya, B. (2006), “Corporate social responsibility, customer satisfaction, and market value”, Journal of Marketing, Vol. 70, pp. 1-18.
• Muller, A., and Kräussl, R. (2011), “Doing good deeds in times of need: a strategic perspective on corporate disaster donations”, Strategic Management Journal, Vol. 32, pp. 911-929.
• O’Shaughnessy, K. C., Gedajlovic, E. and Reinmoeller, P. (2007), “The influence of firm, industry and network on the corporate social performance of Japanese firms”, Asia Pacific Journal of Management, Vol. 24, pp. 283-303.
• Orlitzky, M., Schmidt, F., and Rynes, S. (2003). “Corporate Social and Financial Performance: A Meta-Analysis”, Organization Studies, Vol. 24, pp. 403–441.
• Torres, A., Bijmolt, T. H. A., Tribo, J. A., and Verhoef, P. (2012), “Generating global brand equity through corporate social responsibility to key stakeholders”, International Journal of Research in Marketing, Vol. 29, pp. 13-24.
• Turker, D. (2009), “How corporate social responsibility influences organizational commitment”, Journal of Business Ethics, Vol. 89, pp. 189-204.
• Udayasankar, K. (2008), “Corporate social responsibility and firm size”, Journal of Business Ethics, Vol. 83, pp. 167-175.
• Waddock, S. A., and Graves, S. B: (1997). “The Corporate Social Performance – Financial Performance Link”, Strategic Management Journal, Vol. 18 No. 4, pp. 303–320.

Call for papers: Corporate Social Responsibility and International Marketing

Call for papers - Corporate Social Responsibility and International Marketing

Special issue call for papers from International Marketing Review

Call for Papers for a Special Issue

Guest Editors

• Pervez N. Ghauri, King’s College London, United Kingdom
• Byung Il Park, Hankuk University of Foreign Studies, South Korea 
• Chang Hoon Oh, Simon Fraser University, Canada

Purpose and Research Questions

Despite the recent economic slump and subsequent fluctuations of development activities in some markets, the general trend of economic growth around the globe has continuously shown upward movement over the last three decades. Along with the improvement in the quality of life, consumers are paying more attention to ethical and philanthropic activities of Multinational Enterprises (MNEs). Due to this phenomenon, corporate social responsibility (CSR) research is growing in importance. Scholarly evidence increasingly confirms that CSR activities are beneficial for corporate success (e.g., Orlitzky et al., 2003; Waddock and Graves, 1997). We presume that this is probably because consistent CSR activities induce a corporation's image enhancement, which subsequently results in consumer's trust in its products (Turker, 2009). Taken together, there is a general consensus that CSR is often considered as a key factor significantly influencing market image and corporate success at home as well as in international markets.

Reflecting the trend discussed above, scholars and business practitioners perceive CSR as an integral part of marketing strategy. In addition, in order to maximize shareholder wealth by carrying out actions that increase business profit, various stakeholders also need to be convinced that the company is a good citizen in the society (Freeman, 1984). Meanwhile, it should be noted that among all the stakeholders, one important group that appears to be particularly influential for firms to initiate CSR activities is consumers (Du, Bhattacharya and Sen, 2010). Considering the globalization of the markets, companies need to create a positive image in all international markets. However, a thorough review of the literature indicates that most studies exploring CSR are concentrated only on Domestic Marketing (e.g., the impact of CSR on consumer loyalty in the local markets) (see e.g., Adams, Licht and Sagiv, 2011; Muller and Kräussl, 2011; Luo and Bhattacharya, 2006; Lai et al., 2010), which clearly indicates that CSR research tends to have an implied domestic marketing bias and very little research into CSR issues has considered CSR’s international marketing implications.

CSR activities can also be used as a valuable international marketing strategy. For instance, some studies in International Marketing suggest that CSR by international marketers will significantly improve their national and corporate brands in developing and emerging markets (Torres et al., 2012). As another example, the spread of good word-of-mouth about desirable business practices between international consumers is definitely crucial for multinational enterprises to achieve successful subsidiary operations in foreign markets (Luo and Bhattacharya, 2006). Despite these facts, it is hard to find scholarly attention paid to the discussions linking international marketers, their CSR behavior and its influence on success/failure in foreign markets. Many major questions thus remain unanswered with respect to the nature and consequences of CSR activity for MNEs’ marketing strategies.

The aim of this special issue is to bring together theoretical and empirical advancements connecting CSR and international marketing issues. We seek both theoretical and empirical papers that may address, but are not limited to, the following list of potential research questions:

• • Do international marketers' CSR practices function as a catalyst enhancing international competitiveness and organizational performance in foreign markets?
• • Does good corporate image derived from CSR practices play a pivotal role in acquiring local market information and eventually improving competitiveness in international markets?
• • What are the motivations for CSR practices in foreign markets? Is there any particular relationship between the level of foreign CSR and national brand enhancement? Is there a difference in motivations between the CSR activities of international marketers in developed and developing nations?
• • How do international marketers adapt themselves to host country CSR practices and regulations? What factors influence this adaptation? Does this adaptation process increase the brand value of MNEs?
• • Do international marketers adopt standardized CSR practices, or do they adapt their approaches to host countries? What are the potential benefits/drawbacks and other marketing related consequences
• • Are the marketing-related and ethically-related benefits of CSR activities universal across foreign markets?
• • Do foreign firms’ advanced environmental and marketing capabilities affect their CSR practices and brand image?
• • How do firms transform environmental capability in order to internationally link it to marketing advantages under the institutional void (i.e., in least developed countries)?
• • How do international marketers manage their CSR best practices in different local market environments?
• • What are international marketing strategies of social enterprises? 
• • Is the CSR activity of global marketing firms related to the development of country of origin perceptions, country image or consumer ethnocentrism?
• • Do MNEs in developed and emerging markets differ with respect to their CSR activity, and if so, why? Does it matter in terms of marketing success?
• • Multinational CSR activity: what is it and how should it be measured?
• • What is the impact of CSR communications on employee citizenship behavior across different markets?
• • Do consumers, employees and investors in different countries respond differently to CSR activities and communications?

Submission Instructions

The deadline for submissions is 31 March 2014. Submissions should be made via ScholarOne Manuscripts: http://mc.manuscriptcentral.com/imrev

All submissions will be subject to the regular double-blind peer review process at the International Marketing Review. The guest editors are seeking reviewers for this issue and are soliciting nominations and volunteers to participate as reviewers. Please contact the guest editors to volunteer or nominate a reviewer.

More Information

To obtain additional information, please contact the guest editors:

• Pervez N. Ghauri, King’s College, London (pervez.ghauri@kcl.ac.uk)
• Byung Il Park, Hankuk University of Foreign Studies (leedspark@hufs.ac.kr)
• Chang Hoon Oh, Simon Fraser University (coh@sfu.ca)

References

• Adams, R. B., Licht, A. N., and Sagiv, L. (2011), “Shareholders and stakeholders: how do directors decide?”, Strategic Management Journal, Vol. 32, pp. 1331-1355.
• Du, S., Bhattacharya, C. B. and Sen, S. (2010). “Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication”, International Journal of Management Reviews, Vol. 12 No. 1, pp. 8-19.
• Freeman, R. E. (1984), Strategic Management: A stakeholder approach. Boston, MA: Pitman.
• Lai, C. S., Chiu, C. J., Yang, C. F., and Pai, D. C. (2010), “The effects of corporate social responsibility on brand performance: the mediating effect of industrial brand equity and corporate reputation”, Journal of Business Ethics, Vol. 95, pp. 457-469.
• Luo, X., and Bhattacharya, B. (2006), “Corporate social responsibility, customer satisfaction, and market value”, Journal of Marketing, Vol. 70, pp. 1-18.
• Muller, A., and Kräussl, R. (2011), “Doing good deeds in times of need: a strategic perspective on corporate disaster donations”, Strategic Management Journal, Vol. 32, pp. 911-929.
• O’Shaughnessy, K. C., Gedajlovic, E. and Reinmoeller, P. (2007), “The influence of firm, industry and network on the corporate social performance of Japanese firms”, Asia Pacific Journal of Management, Vol. 24, pp. 283-303.
• Orlitzky, M., Schmidt, F., and Rynes, S. (2003). “Corporate Social and Financial Performance: A Meta-Analysis”, Organization Studies, Vol. 24, pp. 403–441.
• Torres, A., Bijmolt, T. H. A., Tribo, J. A., and Verhoef, P. (2012), “Generating global brand equity through corporate social responsibility to key stakeholders”, International Journal of Research in Marketing, Vol. 29, pp. 13-24.
• Turker, D. (2009), “How corporate social responsibility influences organizational commitment”, Journal of Business Ethics, Vol. 89, pp. 189-204.
• Udayasankar, K. (2008), “Corporate social responsibility and firm size”, Journal of Business Ethics, Vol. 83, pp. 167-175.
• Waddock, S. A., and Graves, S. B: (1997). “The Corporate Social Performance – Financial Performance Link”, Strategic Management Journal, Vol. 18 No. 4, pp. 303–320.

Call for conference papers: Academy of World Business. Marketing and Management Development Conference

Academy of World Business. Marketing and Management Development Conference

in Dubai, UAE 11-14 August 2014

Hosted by University of Wollongong in Dubai, UAE. Win a free iPad or eReader.

DEADLINE FoR SUBMISSION OF PAPERS EXTENDED TO: 24 FEBRUARY 2014

CONFERENCE THEME

Marketing, Managing and Financing Organizations in Today’s Environment of Slow Economic Growth: To achieve the best level of performance in today’s environment of slow economic growth, managers must be innovative and competitive. They must be prepared to acquire and utilize multi-dimensional skills that are essential for managing, marketing and financing organizations successfully. Contemporary research findings and theories presented at this conference will shed light into the policies and strategies that are vital for achieving effective growth and enhance organizational performance. This 6th biennial Academy of World Business, Marketing and Management Development Conference aims to share research knowledge, theories and practice that exist in the world in the areas of business, marketing, finance and management. Manuscripts for this double blind peer reviewed conference are invited in terms of competitive papers, case studies, research in progress, literature review, special sessions and doctoral research papers in any of the track areas listed below:

2014 TRACK AREAS

• Track 1: Agribusiness Management/Agrimarketing
• Track 2: Business, Marketing and Management Development in Transitional Economies
• Track 3: Consumer Behaviour and Psychology
• Track 4: Current Issues in Business, Marketing and Management in Africa
• Track 5: Current Issues in Business, Marketing and Management in Asia
• Trck 6: Current Issues in Business, Marketing and Management in Australia and New Zealand
• Track 7: Current Issues in Business, Marketing and Management in Central America and the Caribbean
• Track 8: Current Issues in Business, Marketing and Management in Europe
• Track 9: Current Issues in Business, Marketing and Management in the Middle East
• Track 10: Current Issues in Business, Marketing and Management in North America
• Track 11: Current Issues in Business, Marketing and Management in South America
• Track 12: Economics, International Trade and Banking
• Track 13: Entrepreneurship and Small Business Development
• Track 14: Environmental Management/Environmental Marketing Issues
• Track 15: Ethics and Social Responsibility
• Track 16: Finance, Foreign Direct Investments, Accounting and Taxation
• Track 17: Globalization and International Management
• Track 18: Health Care Marketing and Management
• Track 19: Human Resource Management and Occupational Health and Safety
• Track 20: Industrial Marketing/Business-to-Business Marketing
• Track 21: Information Systems, E-Commerce, E-Marketing
• Track 22: International Business in Emerging Economies
• Track 23: International Marketing and Exporting
• Track 24: Management and Organizational Behaviour
• Track 25: Marketing Management
• Track 26: Marketing and Management of Education and Training
• Track 27: Marketing and Management of Non Profit Organizations
• Track 28: Promotion Strategy and Communication
• Track 29: Public Administration
• Track 30: Services Marketing and Relationship Marketing
• Track 31: Social Media
• Track 32: Strategic Management
• Track 33: Strategic Marketing
• Track 34: Sustainable Management/Sustainable Marketing
• Track 35: Technology/Research and Development
• Track 36: Tourism and Hospitality Marketing and Management
• Track 37: Transportation, Aviation and Aerospace Management
• Track 38: Women in Leadership and Management
• Track 39: Special Session – Doctoral Research Papers
• Track 40: Special Session – Legal issues, Criminal Justice, Forensic Science, etc

TYPES OF PAPERS FOR SUBMISSIONS: Your submission can be in any of the following four categories.

· An abstract only paper of least 100 words but not more than one page; or

· A proposal/work in progress paper to be no longer than 5 pages; or

· A competitive full paper to be no longer than 15 pages; or

· A literature review paper to be no longer than 15 pages but needs to provide theoretical insights based on reviews of relevant literature.



PAPER AWARD AND PUBLICATION: Conference participants have a chance to win a free iPad or eReader through random drawing of names. There is a ‘Best Paper Award Certificate’ or ‘Commendation Award Certificate’. Very good competitive papers will be recommended to be double blind refereed again for possible publication in a refereed book or for publication in any of the following double blind refereed journals:

· Journal of International Marketing and Exporting (ISSN 1324-5864)

· Journal of Management and World Business Research ISSN (1449- 3179)

· International Journal of Business and Marketing (ISSN 1448-9848) – New double blind peer refereed journal.

· International Journal of Business, Social Sciences, Humanities and Education (ISSN 2201-3105) – New double blind peer refereed journal.



Publication in the proceedings – Although all papers to be presented at the conference are entitled to appear in the conference proceedings, the Academy will allow every author to decide whether to publish his or her full paper in the proceedings or to publish only the abstract.



PRIZES: Participants who register and present their papers at the conference as well as attend the conference dinner have a chance to win a free iPad or eReader through random drawing of tickets. If a number is drawn and the person with the ticket number is not available in the room when the number is drawn, another number will be drawn because the person whose number is drawn must be present to win the prize. The Program Chair and the Associate Program Chairs cannot win these prizes.



CALL FOR TRACK CHAIRS: All track chairs must attend the Conference. To be considered to serve as a track chair/co-track chair please email Executive Conference Director and Program Chair, Professor Gabriel Ogunmokun the following information:

(i) Track Number/Area you are interested in being a track chair for.

(ii) Your title, name, highest qualification, current position in your organization, address of your organization, and your email address:



The responsibilities of a track chair/co-track chair will include:

· Submitting a joint or individual paper for the conference to the Program Chair Prof Ogunmokun who will organize it to be double blind peer reviewed;

· Attending the conference and serving as a chair for one of the sessions;

· Receiving papers from contributors in your Track area for review;

· Sending the papers you have received to reviewers on behalf of the conference organizers;

· Forwarding the papers that reviewers have accepted to the organizers, with the reviewers’ comments; and

· Promoting the conference to other people in your area.



The 2014 Executive Conference Director and Program Chair Program Chair is Professor Gabriel Ogunmokun and the Associate Program Chair is Professor Prakash Vel.



For detailed information visit: http://academyofworldbusiness.com/wp/conferences/2014-dubai-uae-2/ or contact Professor Gabriel Ogunmokun by email using the two email addresses below.



Thank you and we look forward to hearing from you.



Regards,



Gabriel

____________________________________________________________________________

Professor Gabriel Ogunmokun, PhD (Monash)

President and Executive Conference Director and Program Chair

Academy of World Business, Marketing and Management Development

GPO Box K 789, Perth, Western Australia 6842

(Chair of Department of Marketing and Management; and Chair of Research - School of Business, University of the Virgin Islands, United States Virgin Islands).

Email: ogunmokun@academyofworldbusiness.com; ogunmokun@academyofworldbusiness.org



Website: http://academyofworldbusiness.com/wp/conferences/2014-dubai-uae-2/

Call for papers: Corporate Social Responsibility and International Marketing

Call for papers - Corporate Social Responsibility and International Marketing

Special issue call for papers from International Marketing Review

Call for Papers for a Special Issue

Guest Editors

• Pervez N. Ghauri, King’s College London, United Kingdom
• Byung Il Park, Hankuk University of Foreign Studies, South Korea 
• Chang Hoon Oh, Simon Fraser University, Canada

Purpose and Research Questions

Despite the recent economic slump and subsequent fluctuations of development activities in some markets, the general trend of economic growth around the globe has continuously shown upward movement over the last three decades. Along with the improvement in the quality of life, consumers are paying more attention to ethical and philanthropic activities of Multinational Enterprises (MNEs). Due to this phenomenon, corporate social responsibility (CSR) research is growing in importance. Scholarly evidence increasingly confirms that CSR activities are beneficial for corporate success (e.g., Orlitzky et al., 2003; Waddock and Graves, 1997). We presume that this is probably because consistent CSR activities induce a corporation's image enhancement, which subsequently results in consumer's trust in its products (Turker, 2009). Taken together, there is a general consensus that CSR is often considered as a key factor significantly influencing market image and corporate success at home as well as in international markets.

Reflecting the trend discussed above, scholars and business practitioners perceive CSR as an integral part of marketing strategy. In addition, in order to maximize shareholder wealth by carrying out actions that increase business profit, various stakeholders also need to be convinced that the company is a good citizen in the society (Freeman, 1984). Meanwhile, it should be noted that among all the stakeholders, one important group that appears to be particularly influential for firms to initiate CSR activities is consumers (Du, Bhattacharya and Sen, 2010). Considering the globalization of the markets, companies need to create a positive image in all international markets. However, a thorough review of the literature indicates that most studies exploring CSR are concentrated only on Domestic Marketing (e.g., the impact of CSR on consumer loyalty in the local markets) (see e.g., Adams, Licht and Sagiv, 2011; Muller and Kräussl, 2011; Luo and Bhattacharya, 2006; Lai et al., 2010), which clearly indicates that CSR research tends to have an implied domestic marketing bias and very little research into CSR issues has considered CSR’s international marketing implications.

CSR activities can also be used as a valuable international marketing strategy. For instance, some studies in International Marketing suggest that CSR by international marketers will significantly improve their national and corporate brands in developing and emerging markets (Torres et al., 2012). As another example, the spread of good word-of-mouth about desirable business practices between international consumers is definitely crucial for multinational enterprises to achieve successful subsidiary operations in foreign markets (Luo and Bhattacharya, 2006). Despite these facts, it is hard to find scholarly attention paid to the discussions linking international marketers, their CSR behavior and its influence on success/failure in foreign markets. Many major questions thus remain unanswered with respect to the nature and consequences of CSR activity for MNEs’ marketing strategies.

The aim of this special issue is to bring together theoretical and empirical advancements connecting CSR and international marketing issues. We seek both theoretical and empirical papers that may address, but are not limited to, the following list of potential research questions:

• • Do international marketers' CSR practices function as a catalyst enhancing international competitiveness and organizational performance in foreign markets?
• • Does good corporate image derived from CSR practices play a pivotal role in acquiring local market information and eventually improving competitiveness in international markets?
• • What are the motivations for CSR practices in foreign markets? Is there any particular relationship between the level of foreign CSR and national brand enhancement? Is there a difference in motivations between the CSR activities of international marketers in developed and developing nations?
• • How do international marketers adapt themselves to host country CSR practices and regulations? What factors influence this adaptation? Does this adaptation process increase the brand value of MNEs?
• • Do international marketers adopt standardized CSR practices, or do they adapt their approaches to host countries? What are the potential benefits/drawbacks and other marketing related consequences?
• • Are the marketing-related and ethically-related benefits of CSR activities universal across foreign markets?
• • Do foreign firms’ advanced environmental and marketing capabilities affect their CSR practices and brand image?
• • How do firms transform environmental capability in order to internationally link it to marketing advantages under the institutional void (i.e., in least developed countries)?
• • How do international marketers manage their CSR best practices in different local market environments?
• • What are international marketing strategies of social enterprises? 
• • Is the CSR activity of global marketing firms related to the development of country of origin perceptions, country image or consumer ethnocentrism?
• • Do MNEs in developed and emerging markets differ with respect to their CSR activity, and if so, why? Does it matter in terms of marketing success?
• • Multinational CSR activity: what is it and how should it be measured?
• • What is the impact of CSR communications on employee citizenship behavior across different markets?
• • Do consumers, employees and investors in different countries respond differently to CSR activities and communications?

Submission Instructions

The deadline for submissions is 31 March 2014. Submissions should be made via ScholarOne Manuscripts: http://mc.manuscriptcentral.com/imrev

All submissions will be subject to the regular double-blind peer review process at the International Marketing Review. The guest editors are seeking reviewers for this issue and are soliciting nominations and volunteers to participate as reviewers. Please contact the guest editors to volunteer or nominate a reviewer.

More Information

To obtain additional information, please contact the guest editors:

Pervez N. Ghauri, King’s College, London (pervez.ghauri@kcl.ac.uk)
Byung Il Park, Hankuk University of Foreign Studies (leedspark@hufs.ac.kr)
Chang Hoon Oh, Simon Fraser University (coh@sfu.ca)

Call for book chapters: Effective Marketing in Contemporary Globalism:

Further details:

http://www.igi-global.com/publish/call-for-papers/call-details/1062

The deadline for completed Chapters is November 15, 2013.

Target Audience

The primary intended audience is scholar-practitioners who have the need for qualified Reference material regarding the subject matter of the proposed publication as outlined above. The secondary intended audience is business executives and undergraduate/graduate business students who require the same Reference material. While having academic rigor, the book will be written in a way such that it can also be understood by non-academics and non-specialists.

Recommended Topics (include, but are not limited to, the following):

1. Strategic Marketing Management

2. Guerilla Marketing 3. Strategic Marketing & Technology 4. International Marketing 5. Cultural Intelligence (CQ) 6. Thinking Patterns and Intellectual Styles 7. Business & Product Life Cycles 8. Incremental Innovation 9. Radical Innovation 10. Strategic Marketing Management 11. Globalization, Glocalization, and Grobalization 12. Schwartz: Seven Value Types or Motivational Domains 13. Convergence / Divergence Theory: Consumer Behavior 14. Online Marketing 15. Product Development 16. Integrated Marketing Communications 17. Segmentation, Evaluation, and Positioning 18. Marketing Channels and Supply Chain Management 19. International Language Management 20. Global Marketing Theory 21. Cross-cultural Marketing 22. Branding & Brand Equity 23. Third Culture Individuals 24. Government-University-Industry Collaboration 25. Strategic Value of Scholar-Practitioner-Leaders in Marketing 26. Social Processes: Motivation, Needs, and Drives 27. Global Competitiveness 28. International Diversity Management 29. Supply Chain Management 30. Case Studies

Submission Procedure

As this is the Final Call for this upcoming publication, researchers and practitioners are invited to submit a completed manuscript on or before November 15, 2013. Authors of accepted chapters will be notified by December 31, 2013. All submitted chapters will be reviewed on a double-blind review basis. Please send ALL correspondence to Bryan Christiansen at: tmiri2014@gmail.com.

Call for conference papers on: Marketing in BRICS

2014 World Marketing Congress

August 5-8, 2014 Lima, Peru

Track “Marketing in BRICS”

Co-Chairs Gregory Kivenzor and Deon Nel

You are cordially invited to submit your research paper and/or special session proposal for this track in a PDF format via the link: https://www.easychair.org/conferences/?conf=wmc17esan

Suggested topics for this track include:

marketing in transitional BRICS economies; comparison among BRICS consumers and these with Western markets; cross-cultural and multicultural marketing in BRICS; cultural issues and their effect on marketing successes and failures; peculiarities of B2B and B2C marketing environment; marketing to the growing middle-class; marketing to consumers in the bottom of the pyramid; marketing luxury products in BRICS; marketing effects on ethics, sustainable practices and CSR; competition between MNCs and local players in BRICS; SMEs in BRICS; firms from BRICS entering developed markets; teaching marketing disciplines in BRICS; brands in BRICS.

This list is neither comprehensive nor exclusive, other BRICS related topics will be considered.

Track co-Chairs foresee the use of different session formats: competitive paper presentations, panel discussions, poster sessions, etc. General requirements are listed in the AMS Call for Papers: http://tinyurl.com/lql5s3x.

Submission Deadline: October 1, 2013.  

By this date, you need to submit only an extended abstract (up to 5 pages) for the purpose of review. You may find useful an example of the structured abstract posted on the AMS site: http://tinyurl.com/kxbxvse.

If you have any questions, please contact track co-Chairs:

• Gregory Kivenzor gkivenzor@bifosllc.com
• Deon Nel               deon.nel@icloud.com

Note: co-Chairs are in a dialog with publishers and explore opportunities to publish full academic research papers presented at the “Marketing in BRICS” track in a book.