Thursday, March 19, 2015

Call for conference papers: China Marketing International Conference 2015

China Marketing International Conference 2015

Call for Papers

Big Data, Cultural Difference and Marketing

http://www.cnmkt.org/index_en.html

  • July 24 - July 27, 2015, Xi’an, China,
  • Submission Deadline: May 31, 2015

On behalf of the organizing committee, we sincerely invite you to attend the 2015 China Marketing International Conference organized by City University of Hong Kong, Xi'an Jiaotong University and University of South Carolina. The conference will be held from July 24– 27, 2015 in Xi'an, China.

Important Dates

  • Abstract submission: April 30, 2015
  • Full Paper submission: May 31, 2015
  • Doctoral Consortium registration: May 31, 2015
  • Conference and hotel reservation: June 15, 2015
  • Conference date: July 24 - July 27, 2015

Conference Topics

Scholars are encouraged to present papers addressing the following topics and exchange ideas with each other during the Paper Presentation Sessions:

  • 1. Big Data Marketing
  • 2. Marketing Strategy
  • 3. Big Data and Social Networks
  • 4. Consumer Behavior
  • 5. Service Marketing
  • 6. Brand Management
  • 7. Logistics and Supply Chain Management
  • 8. Cross-cultural and International Marketing
  • 9. Marketing Analytics
  • 10. Non-profit Marketing
  • 11. General Business

For more details about the Conference, please visit our conference website:
http://www.cnmkt.org/index_en.html