2014 World Marketing Congress
Track “Marketing in BRICS”
Co-Chairs Gregory Kivenzor and Deon Nel
You are cordially invited to submit your research paper and/or special session proposal for this track in a PDF format via the link: https://www.easychair.org/conferences/?conf=wmc17esan
Suggested topics for this track include:
marketing in transitional BRICS economies; comparison among BRICS consumers and these with Western markets; cross-cultural and multicultural marketing in BRICS; cultural issues and their effect on marketing successes and failures; peculiarities of B2B and B2C marketing environment; marketing to the growing middle-class; marketing to consumers in the bottom of the pyramid; marketing luxury products in BRICS; marketing effects on ethics, sustainable practices and CSR; competition between MNCs and local players in BRICS; SMEs in BRICS; firms from BRICS entering developed markets; teaching marketing disciplines in BRICS; brands in BRICS.
This list is neither comprehensive nor exclusive, other BRICS related topics will be considered.
Track co-Chairs foresee the use of different session formats: competitive paper presentations, panel discussions, poster sessions, etc. General requirements are listed in the AMS Call for Papers: http://tinyurl.com/lql5s3x.
By this date, you need to submit only an extended abstract (up to 5 pages) for the purpose of review. You may find useful an example of the structured abstract posted on the AMS site: http://tinyurl.com/kxbxvse.
If you have any questions, please contact track co-Chairs:
Note: co-Chairs are in a dialog with publishers and explore opportunities to publish full academic research papers presented at the “Marketing in BRICS” track in a book.