Wednesday, August 28, 2013

Call for book chapters: Effective Marketing in Contemporary Globalism:

Further details:

The deadline for completed Chapters is November 15, 2013.

Target Audience

The primary intended audience is scholar-practitioners who have the need for qualified Reference material regarding the subject matter of the proposed publication as outlined above. The secondary intended audience is business executives and undergraduate/graduate business students who require the same Reference material. While having academic rigor, the book will be written in a way such that it can also be understood by non-academics and non-specialists.

Recommended Topics (include, but are not limited to, the following):

1. Strategic Marketing Management
2. Guerilla Marketing 3. Strategic Marketing & Technology 4. International Marketing 5. Cultural Intelligence (CQ) 6. Thinking Patterns and Intellectual Styles 7. Business & Product Life Cycles 8. Incremental Innovation 9. Radical Innovation 10. Strategic Marketing Management 11. Globalization, Glocalization, and Grobalization 12. Schwartz: Seven Value Types or Motivational Domains 13. Convergence / Divergence Theory: Consumer Behavior 14. Online Marketing 15. Product Development 16. Integrated Marketing Communications 17. Segmentation, Evaluation, and Positioning 18. Marketing Channels and Supply Chain Management 19. International Language Management 20. Global Marketing Theory 21. Cross-cultural Marketing 22. Branding & Brand Equity 23. Third Culture Individuals 24. Government-University-Industry Collaboration 25. Strategic Value of Scholar-Practitioner-Leaders in Marketing 26. Social Processes: Motivation, Needs, and Drives 27. Global Competitiveness 28. International Diversity Management 29. Supply Chain Management 30. Case Studies

Submission Procedure

As this is the Final Call for this upcoming publication, researchers and practitioners are invited to submit a completed manuscript on or before November 15, 2013. Authors of accepted chapters will be notified by December 31, 2013. All submitted chapters will be reviewed on a double-blind review basis. Please send ALL correspondence to Bryan Christiansen at:

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