Business And Marketing Strategies For Central & Eastern Europe
December 3 - 5, 2009
Arcotel Hotel Wimberger Vienna Austria
17th Annual conference of the Institute of International Business, Vienna University of Economics and Business and the Department of Marketing, College of Commerce, DePaul University Chicago.
Empirical research, case studies or discussion sessions are sought which address such topics as comparative analysis of conditions for doing business in CEE, market entry mode decisions and marketing-mix-decisions for markets in CEE, financial strategies for opening CEE markets.
Abstracts of the papers, in English, should be received by September 15, 2009.
The final papers must be ready by November 1, 2009. For more information or to send abstracts contact either of the conference sponsors:
Prof. Dr. Reiner Springer
Vienna University of Economics and Business, Vienna, Austria,
E-mail: Reiner.Springer@wu-wien.ac.at or
Prof. Dr. Petr Chadraba
Department of Marketing, College of Commerce
DePaul University, Chicago, USA
E-mail: pchadrab@depaul.eduor visit http://www.wu-wien.ac.at/inst/auha/
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